AIS strengthens its network to receive the Tian Ubon Ratchathani-Nakhon Ratchasima Festival and lent throughout Isan, accommodating tourists, connecting every moment while promoting tourism and community economy. ​
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AIS reinforces the mission to connect all the happiness of Thai people under the concept of “AIS connects happiness with every festival”Continue to strengthen the AIS 5G and 4G network to support the use of the public, tourists, entrepreneurs during the Buddhist Lent and Candle Festival. One of the major and big festivals in the Northeast, especially in Ubon Ratchathani and Nakhon Ratchasima. Ready to take care of signal quality. Covering the event area Key tourist spots and travel routes Including the area of major merit events and festivals in various provinces throughout the Northeast. So everyone can connect online. Search travel information. Communicate.Capture and share impressive content as well as seamless digital transactions, while granting special privileges through AIS Points to support participating local spending, reinforcing AIS's role in continuing to support tourism and the community economy of the Northeast. ​
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Mr. Wisarut Pisan, Regional Operations Supervisor – Northeastern Region, AIS“The Buddhist Lent Festival and Candle Festival are important moments for the Isaan brothers and sisters, both in terms of the continuation of local culture and traditions, as well as when people return home and many Thai and foreign tourists come to experience the beauty of the pilgrimage and the way of life of the local people, which helps generate income and distributes economic opportunities to the wider community,” he said.
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​“AIS would like to be a part of supporting the important festivals of the Isan people by preparing the AIS 5G and 4G network to support the increasing usage during the festival, especially the event area, the route that the candlelight parade passes through key tourist spots, including transportation routes, airports, bus stations, and railway stations, so that people and tourists can continue to connect to the digital world, including searching for travel information, traveling, communicating, photographing, and sharing travel experience content in real time.This includes digital transactions and payments, which help spread the beauty of Isan traditions and lifestyles to people across the country and around the world, while promoting tourism and creating economic opportunities for local communities. ” ​
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For network preparedness, the AIS engineering team has increased the capacity of the network in areas with heavy usage.with the installation of a temporary base station(Small Cell) In the important point of organizing and bringing Mobile Base Station Car to enhance the potential in the crowded areas and tourist areas, including the area where the activities and parade routes are organized. It also uses AI technology to analyze and design network management to suit the characteristics of each area. With real-time traffic monitoring with Standby engineering team to supervise the network 24 hours a day.To be able to manage and support the situation in a timely manner and ensure all connections during the festive period. ​
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AIS also aims to support entrepreneurs and the economy in the community through special privileges for AIS customers by organizing a “Enjoy Free Food” campaign, giving customers the privilege to use only 10 AIS Points to redeem a discount of 10 baht, or 40 AIS Points to redeem a discount of 40 baht to be used as a discount on food and drink from participating stores, as well as other privileges for AIS customers at the Tianpheon Parade in Ubon Ratchathani province. Customers can ask for more details at the AIS service booth.in the area of Ratchabutr Night Market, Ubon Ratchathani Province on July 28-29, 2026 ​“
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AIS confirms its readiness to take care of network quality to support all connections during the important festivals in the Northeastern region. With the potential of the AIS 5G and 4G network with a close-knit team to enable citizens, tourists and entrepreneurs to connect and live a fully digital life while being part of continuing local traditions, supporting tourism and creating sustainable growth opportunities for the community economy in the Northeastern Region, ”Wisarut concluded.