Advanced Info Service Public Company Limited (AIS) formally announced a strategic partnership with "Prasat Fah" Buriram United, Thailand's No. 1 football club, as a joint effort between Thailand's leader in smart networks and telecommunications services and the leaders of the Thai movie industry to integrate the potential of two national organizations and create a new dimension to enhance the Thai sports and football industry.
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This partnership builds on AIS's role in partnering with the Football Association of Thailand under Royal Patronage to broadcast all national football leagues for the first time, covering the Thai League 1, the Thai League 2, the Thai League 3, the Elephant Cup, the FA Cup, the Revo Cup, as well as the U-21 Youth Football League and the Women's Football League. The partnership with Buriram United is more than just supporting football clubs in a general way, but integrating the vision and resources of both organizations to enhance the experience of fans and customers.Through exclusive benefits, premium content, and activities that meet the digital lifestyles of AIS customers and Lightning Castle fans, as well as collaborating to drive sustainability in a variety of environmental dimensions, youth development, community, or society to grow together.
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Mr. Saris Ratanawadee, Head of Corporate Integration, AIS, said: “This partnership is not just about supporting sports in a general dimension, but building a strategic alliance between two of the country's leading digital lifestyle and Thai football organizations. We are committed to combining the potential of network technology and innovation with the power of the sports industry to enhance a superior experience for AIS customers and Buriram United fans through premium content benefits.and activities that are special and different. We believe that this partnership will be another milestone in creating new value for fans. Ready to drive the Thai football industry to grow strong and sustainable in the long term. "
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Mr. Chonchanok Chidyom, Deputy Chief Executive Officer and Head of Football, Buriram United Club, said: “Buriram United is delighted to officially welcome AIS to the Castle Lightning family. This partnership is an important strategic partnership formed by a great vision to enhance the Thai football industry. The club is ready to bring our potential and strengths to collaborate with AIS to create special events.As well as delivering an exclusive experience and superior benefits to both Lightning Castle fans and AIS customers throughout the upcoming 2026/27 season, as well as collaborating to drive and develop the Thai football industry to move forward in a sustainable manner together. ”
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This strategic partnership reinforces the mutual intention of both organizations to bring expertise, strong infrastructure, and technological innovation to push the Thai football industry to the next level. Thai football fans, as well as customers of both organizations, are ready for special events and exclusive campaigns that will take place under the cooperation of the two leaders soon.