The project research team continues and builds on Mekong Chiam cultural capital to develop the community economy.Ubon Ratchathani UniversityReceived a research grant from the Regional Development Grants Management and Management Unit (BoD). In collaboration with Ubon Ratchathani University Partners, Ban Dan Khong Chiam Subdistrict Municipality, government agencies and the private sector in Khong Chiam District, along with the “People-Written-Khong” committee partners organized“Khong Chiam Fish-Fun-Fest” eventand the competition for creative contemporary music competition for the royal trophy of H.R.H. Princess Maha Chakri Sirindhorn's Department with Mr. Anon Nunchu, Khong Chiam Sheriff, to be the chairman of Mr. Kong Sakolkaew Kanya, Mayor of Ban Dan Khong Chiam Sub-district, welcomed The official opening ceremony and the 1st qualifying round started on Saturday, September 27, 2025 at Lan Chan, Khong Chiam District, Ubon Ratchathani Province.
Professor Dr. Chakthong JutaketVice Chancellor for Research and Innovation and Head of the Research Team, Mekong Chiam Cultural Capital Project for Community Economic Development, Ubon Ratchathani University, gave a report and the objective of this event was to raise awareness of the value of cultural capital and local awareness through the development of activity tourism with a cultural market base, which will bring a sense of mutuality and pride in the spatial cultural roots, as well as to encourage people of all ages to continue Isan local culture.It is a heritage value that will help drive and drive the creative economy through the creation of music with Isan instruments combined with modern instruments to be more contemporary and accessible to the new generation.
And to enhance the 4th mission of Ubon Ratchathani University in terms of arts and culture that focuses on promoting culture and wisdom in the South East creatively to create economic added value through the presentation of a cultural market that includes both cultural performances and the distribution of cultural products by local artisans and cultural entrepreneurs in Khong Chiam District, which has been enhanced by a team of researchers of Ubon Ratchathani University.
Professor Dr. Chon Thong Chutaket, Vice President for Research and Innovation and Head of the Mekong Chiam Cultural Capital Continuity and Growth Project Research Team for Community Economic Development, Ubon Ratchathani University, said that the “Mekong Chiam Fish-Fun-Fest” event aims to create a stream of “Soft Power” Mekong Chiam, a city of first light, a city of diverse cultural heritage, and a city of balance and peace, or Land of Light, Legacy, and Living Harmony, to be visible to the wider public.Therefore, a joint research project with local partners has jointly organized a monthly “Mekong Chiam Fish-Fun-Fest” event for tourists and the general public to experience 7 months and 7 experiences from September 2025 to February 2026. The activities are as follows:
Creative Contemporary Music Competition for Her Royal Highness Princess Maha Chakri Sirindhorn's Cup
Traditional pilgrimage activities, art exhibitions and exhibitions on local wisdom, marathons, cycling for tourism, cultural performances and cultural market held in Khong Chiam district.
For the "Mekong Chiam Fish-Fun-Fest" and Creative Contemporary Music Competition for the 1st H.R.H. Princess Maha Chakri Sirindhorn's Cup, held from August 2025 – January 2026. The contest is scheduled to be held 5 times in the qualifying round (Audition) at the 1st location on Saturday, September 27, 2025. A total of 6 teams to select 3 teams. The second semi-final will be held on Tuesday, October 7, 2025. A total of 8 bands to select 3 teams.The 3rd semi-final will be held on Friday, December 5, 2025. A total of 12 teams will qualify for the 3 semi-finals and will consider selecting the 1 team that received the most Popular Vote in the qualifying round 3 times to qualify for the semifinal round. A total of 10 teams will be qualified on Saturday, December 13, 2025 to select the 5 final teams to participate in the finals which are scheduled to be held on Thursday, January 1, 2026 respectively to win a total prize fund of 50,000.- baht.
Invite to taste, shop, chill.. along with the concert "By Heart Music" from "Name Check Shop" every day before the competition from 17.00 – 19.00 hrs. (Every day) at the viewing area of Khong Chiam District, Ubon Ratchathani Province, prior to the competition for creative contemporary music for the royal trophy of H.R.H. Princess Maha Chakri Sirindhorn's Department. "Madema ate many sab fish mingled with the style of Maori Northeastern. Create Mabeng Moon Mang of good folk to continue the tradition in Khong Chiam."
Thipwan Veluwanathorn, Public Relations Specialist, Ubon University Photo/News
