Ubon Ratchathani University by the Mekong Chiam Cultural Development Project Research Team for Community Economic Development has received a research grant from the Area Development Management and Management Unit (BoD) together with local governmental and non-governmental agencies and the Mekong Chiam Area Working Group Network, Ubon Ratchathani Province, to invite the creative contemporary music contest to win the HRH Princess Maha Chakri Sirindhorn's Trophy “Fish Fun Fest” at the Chom Chan Area, Mekong Chiam Subdistrict.Khong Chiam city, Ubon Ratchathani province
Assistant Professor Dr. Nara HattasinAssociate Dean for Academic Affairs, Faculty of Administration, Ubon Ratchathani University and Project Manager, said that on behalf of the project research team “Continuing and Growing Mekong Chiam Cultural Capital for Community Economic Development”, Ubon Ratchathani University, under the research framework “Managing Cultural Capital to Enhance Community Economy and Local Conscience” for the fiscal year 2025, the research project “Continuing and Growing Mekong Chiam Cultural Capital for Community Economic Development” was conducted to enhance Mission 4.In the field of cultural arts of Ubon Ratchathani University that focuses on promoting culture and wisdom in the South East creatively in order to create economic added value in order to raise awareness of the value of cultural capital and local awareness through the development of activity tourism in Khong Chiam district with the cultural market as the base.
On the occasion that the project research team visited the meeting to discuss cooperation with local public and private agencies and the network of the Mekong Chiam District Working Group in Ubon Ratchathani Province, Mr. Supol Suktawee, Senior Permanent Secretary, Mekong Chiam District, Ubon Ratchathani Province, was honored to be the Chairman and Mr. Kong Sakonkaew Kanya, Mayor of Ban Dan Khong Chiam Sub-district, participated in the meeting to prepare activities in the creative contemporary music contest for the royal trophy of H.R.H. Princess Maha Chakri Sirindhorn's Department “FishFun Fest ”was created to encourage people of all ages to continue Isan local culture, which is considered a value of cultural heritage that will help drive and drive the creative economy through the creation of music with Isan musical instruments combined with modern musical instruments, which will help grow music to be contemporary and reach more young people, which is an important mechanism for the development and continuation of spatial culture, which will create a sense of belonging and pride in cultural roots.
The activities in the project also present a cultural market with elements in the sale of cultural products and cultural performances, which have been developed and enhanced by researchers in the research project. For this reason, the Creative Contemporary Music Competition not only supports the preservation, continuation, and extension of cultural capital values, but also supports the creation of added value from cultural capital that will help create a stream of “soft power”.Geographically, it also contributes to income distribution to local communities.
The period of operation is from August 2025 to January 2026, with a total of 5 contests in the qualifying round (Audition) at the location.
1ston September 27, 2025 to select 3 teams
2ndon 7 October 2025 to select 3 teams
3rdon 5 December 2025 to select 3 teams
Out of the 3 qualifiers, 1 team with the most Popular Vote will be selected and considered. The 5 finalists will be qualified on December 13, 2025 to select the 5 finalists on Thursday, January 1, 2026 respectively. Win a total of 50,000.- baht
"Madeo came to eat many sapphishes in the style of Maori northeast, created by Beng Moon Mang of good folk to continue the traditional merit in Khong Chiam" at Lan Chan, Khong Chiam Sub-district, Khong Chiam District, Ubon Ratchathani Province at 3:30 pm onwards.
Interested in signing up for the Creative Contemporary Music Competition for the HRH Princess Maha Chakri Sirindhorn Trophy (General category, regardless of gender and age) and contact Khun Juthamanee Charoensakulsap (cotton) Tel. 085-0156835 for more details.PageHak Khong Chiam - Hug Khong ChiamHe can listen.”https://www.facebook.com/hugkhongchiam andSign up with Google Form:https://forms.gle/phRExgD2qz4qiBoD6 from now until September 23, 2025
Thipwan Veluwanathorn
Public Relations Specialist, Ubon University Photo/News